An Appraisal of E-Commerce and Its Challenges for Small Business Owners: A Case Study of Online Vendors in Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
E-commerce has revolutionized the way businesses operate, providing small business owners with an opportunity to reach a broader audience through online platforms. In Jigawa State, online vendors have increasingly adopted e-commerce platforms to sell a variety of products, ranging from groceries to clothing. E-commerce allows small business owners to bypass traditional retail barriers and reach customers across the state and beyond (Bello & Abdullahi, 2023). Despite these advantages, small business owners in Jigawa State face significant challenges in adopting e-commerce, including limited internet access, low digital literacy, and competition from larger businesses.
This study seeks to appraise the challenges faced by small business owners in Jigawa State who engage in e-commerce, focusing on the barriers they encounter and how they overcome these challenges. It will also examine how e-commerce can contribute to the growth and sustainability of small businesses in the region.
Statement of the Problem
While e-commerce offers significant benefits to small business owners, many in Jigawa State struggle to effectively utilize online platforms due to various challenges. These barriers limit their ability to fully capitalize on the potential of e-commerce for business growth. This study will explore the challenges small business owners in Jigawa State face in operating e-commerce businesses and provide insights on how these challenges can be overcome.
Objectives of the Study
- To evaluate the role of e-commerce in the growth and sustainability of small businesses in Jigawa State.
- To identify the challenges faced by small business owners in Jigawa State when engaging in e-commerce.
- To recommend strategies to overcome the barriers to successful e-commerce adoption for small business owners in Jigawa State.
Research Questions
- How does e-commerce contribute to the growth and sustainability of small businesses in Jigawa State?
- What challenges do small business owners in Jigawa State face when engaging in e-commerce?
- What strategies can be implemented to overcome the challenges of e-commerce adoption for small businesses in Jigawa State?
Research Hypotheses
- H0: E-commerce does not significantly contribute to the growth and sustainability of small businesses in Jigawa State.
- H0: Limited access to the internet does not significantly affect the success of e-commerce businesses in Jigawa State.
- H0: The lack of digital literacy does not significantly hinder small business owners in Jigawa State from successfully adopting e-commerce.
Scope and Limitations of the Study
The study will focus on small business owners who engage in e-commerce in Jigawa State. Limitations include challenges in accessing relevant data from small businesses and potential biases in self-reported responses.
Definitions of Terms
- E-Commerce: The buying and selling of goods and services through the internet.
- Small Business Owners: Individuals who operate small-scale businesses, often with limited resources and a local customer base.
- Digital Literacy: The ability to effectively use digital tools and platforms to access, manage, and communicate information.
Related Project Materials
The effect of rural-urban migration on access to social rights in Lafia, Nasarawa State.
Background of the Study:
Rural-urban migration is a significant phenomenon in Nigeria, driven by various factors such as ec...
IDENTIFICATION OF WELL PROBLEMS USING WELL TESTING (A CASE STUDY OF UMU-N2 WELL OF MIDWESTERN OIL AND GAS COMPANY, KWALE, NIGERIA)
ABSTRACT
Well tests exist already for a long time. Since the first oil reservoir was discovered, oil companies have alwa...
An Appraisal of CRM Software Improvements on Enhancing Customer Loyalty in Banking: A Case Study of Sterling Bank
Background of the Study
Customer Relationship Management (CRM) software is a critical tool in modern banking, essential for...
A Study on the Effects of Public Sector Reforms on Income Redistribution in Nigeria
Background of the Study
Public sector reforms in Nigeria have been implemented with the intention of strea...
An Appraisal of Income Inequality’s Effects on National Economic Stability in Nigeria
Background of the Study
Income inequality is a persistent issue in many developing economies and has significant implicatio...
An Examination of Nurses’ Role in Stroke Rehabilitation and Patient Recovery in Taraba State Hospitals
Background of the Study
Stroke remains one of the leading causes of death and disability worldwide, w...
Comparative Study of AI-Based and Traditional University Research Data Management Systems in Federal University Dutse, Jigawa State
Background of the Study
Effective research data management is essential for academic excellence, yet many institutions con...
THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
Abstract
The dissertation is on evaluating the impact of GSM operating companies on Nigerian economy. The objectives of the study were: t...
IMPACT OF STAFF TRAINING IN THE PRODUCTIVITY OF WORKERS IN PUBLIC SECTOR IN NIGERIA
ABSTRACT:- Every organization whether public or private, at every instance desires to satisfy the needs of its clients, this will...
An evaluation of teachers' perceptions of continuous professional development in secondary schools in Fika LGA, Yobe State
Background of the Study
Continuous professional development (CPD) is widely acknowledged as an essential component in enha...
